Advertising on television allows you to show and tell a wide audience your business, product, or service. It allows you to actually demonstrate the benefits of ownership. You can show how your product or service works.

 

With the arrival of cable television came lowered production costs and the opportunity to reach smaller, more targeted markets, making it a viable option for small to medium-size businesses as well.

 

To create an effective television ad, it's first necessary to have a good script that highlights a strong offer. Ads must also be effectively produced, and it's for this reason that it's often better to enlist the services of an advertising agency to help you create an entire campaign.


ImageWorks Advertising, LLC, can guide you through the production and media buying process.

Some Tips for Producing a successful
Television Commercial

 

television advertising

Television is both a visual and oral medium. There are some points that should be considered before having an ad produced for your business or event.

  • Production turn-around should be 10-14 days or more depending on content scheduling talent etc.
  • Have a clear idea of your message and keep it simple. Television spots are generally :30 seconds.
  • If you need to convey multiple points consider producing more that one spot.
  • When scheduling the day of the shoot, allow adequate time so that you walk away with the desired results.
  • Consider location. What is the noise level? Where will the sun be at the scheduled time? Ideally it should be behind the camera.What is the weather prediction?
  • If the spot is thirty seconds, the script needs to be as well. A trained copywriter can help condense or re-word your script.
  • Story boarding can help bring all ideas together. Storyboarding is drawing simple pictures to go along with the script.
  • Though the spot is :30 seconds, it may take a good part of the day or more to shoot.
  • if you have a company logo the production house will need a clean copy such as a JPEG or TIFF file.
    Once your spot is edited it should be brought to you for approval. You should have enough time planned for any needed changes.


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