Every business needs planning
ImageWorks Advertising has the experience and networking you need to help you grow your business… we don’t need to “experiment” with your advertising dollars. We will navigate through these muddy waters for you and find the best media mix for your company, at the best price. Then we will help to develop a strategy that will get the right message in front of the right people, at the right time.
Negotiating The Buy
Each medium has its own inherent characteristics and its own set of rules for buying. We know the players, we know what the market will bear and we know how to stand our ground.
Post-Buy Analysis
Every invoice is checked, and then rechecked for rotation and placement. Our job is to ensure that our clients get what they pay for. We submit the necessary affidavits, tear sheets etc. to ease the process of collecting coop dollars. We also do a post-buy analysis to compare projections versus actual delivery, and negotiate make-good schedules when necessary. |
